02 Dec When Local Businesses Band Together: The Shop Estevan Story
Shopping local has been something talked about by the business community for decades, but earlier this fall that talk became reality in Estevan. In late September, the committee for Shop Estevan first announced the plans for a new promotion’s organization, one that would centralize information about shopping opportunities for local shoppers. The platform would also coordinate and promote special sales and events like their Great Pumpkin carve in October, and most recently the Black Friday sale.
Shop Estevan is described as “Estevan’s newest way to find all of your faves locally.” So, what does this mean and why is this important to our community? Well, from a local’s perspective, Shop Estevan makes it easy to find restaurants and retailers that are selling the goods and services you need. This is done using a centralized website and social media, along with promotions and advertising. Shop Estevan businesses offer exclusive coupons that are updated monthly and are available at www.shopestevan.ca. Outside of our community, Shop Estevan is promoting the shopping, dining and accommodations that are available to visitors. The goal is to promote the city as a destination with unique shopping and hospitality experiences and encourage more visitors to support our local economy.
City Council decided to financially support the organization with start-up funding to be used for brand development, promotional materials and strategic advertising campaigns. Council saw the benefits this organization could have to the community and believed it fell in line with the efforts that were being put in place on the Economic Development Front. The organizing committee has also met with Economic Development and Coal Transition Coordinator, Richard Saddick, and discussed how the two organizations can collaborate further to help local businesses.
Businesses interested in learning more about Shop Estevan or becoming a member can visit www.shopestevan.ca or contact Laurel Buck at hello@shopestevan.ca